This shop's primary goal was to customize firearms. The challenge was to educate gun owners quickly on the most impactful options. Therefore, we designed these large, wall-mounted signs to give customers a quick visual cue on how the shop can trick out their guns. In addition, the bottom countertop sign provides color combination recommendations to reduce customer choice overload. We used Cerakote (TM) color chip samples on the signage so customers got what they expected.
Our contribution: We developed the concept, photographed product samples, created the graphic layouts, and worked with the local signage printers.