The Virginia City Artisan & Growers Guild did not have a logo but was well recognized for their historic gold rush town building and as a place to share a good cup of coffee while shopping for their handmade baked goods and artisan crafts. The guild wanted to launch its own coffee brand to serve at its signature morning gatherings. We helped them develop a logo and the coffee brand label using the store's entrance as inspiration. As shown in the site picture below, the hand-carved sign became their logo; we turned the Centaurea Montana, aka Mountain Bluet flower, into a digital background; and added a graphic stitching element since textile art was a substantial store offering.