We took a playful spin on who was 'tapping into' the annual Tap Into Ennis, Montana event. This design allows for a different animal mascot to be used each year in promotional materials, thereby creating collectible commemorative stickers (shown below) and shirts. The bottom image was a 6-foot sign located at the event entrance. Attendees could write a message on the sign, take a selfie with it, and use this selfie to enter a social media post contest.
Our contribution: We developed the concept, created hand-drawn artwork and digital layouts, and worked with the merchandise vendors and printers.